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Letter From The President: Digging For Victory In A Turning World
Summer of ‘06 is winding down. Yet for many of us, it’s the high season for field implementations at sites around the world. It is also a fitting time to recall the life of Mr. John Raeburn. An agricultural economist who designed Britain’s World War II “Dig for Victory” campaign, John died July 9th, 2006 at the age of 93. Created to reduce reliance on food imports, his “Dig for Victory” campaign mobilized millions of Allied citizens to raise their own crops and livestock. UK acreage under agricultural production rose 80% during the war years, and even the moat at the famous Tower of London was filled in and planted with rows of vegetables. Mr. Raeburn went on to a career as an international agricultural consultant for the United Nations and World Bank. Despite the debilitating effects of geopolitics, these well-known institutions remain chartered to seek to make the world a safer, more affluent place for all. Some trend-watchers have made the case that “wars of the next century will be over clean water, not oil”. Domestically, plans have been drawn to transport water from Lake Michigan to the desert southwest. Internationally, an increasingly industrialized Asia is experiencing water pollution and a shortage of clean water -- problems that are hindering their economic development as rapid urbanization overwhelms the ecosystem. The problems are worsening despite a strong push by the central governments. For example, China has pledged to spend the equivalent of US$125 billion to clean up their water supply (China's urbanization is straining water resources by adding “the equivalent of a New York each year"). Adventus was recently invited to make a presentation at the Western Pacific Geophysics meeting in Beijing, and has a first-person perspective as to how our technologies will be used to help meet these goals and objectives. Nearby India's rapid growth in recent years has also presented the challenge of managing scarce water resources to meet the rising demand from an equally fast growing population. India is expected to have 1.6 billion people by 2050, possibly more than China, and by far the biggest work force in the world, with an expected median age below that in much of the developing world. The development of this resource holds the key to India's emergence as a global power, and the biggest challenge for policy makers is finding large volumes of food and water to meet basic needs. But the country appears to be falling behind in its struggle to keep up with fast-paced growth and the demands that come with it. Here too, removing contamination will have generational benefits. Perhaps somewhat idealistically, we believe that The Adventus Group will help attain such victories. We will do this by continuing to provide leading-edge technologies that help stewards of environmental resources around the globe ameliorate impacted supplies, and establish sustainable practices which keep soils, sediments and water clean. For example, our recent introduction of AquaBlok+ subsurface reactive sealants and hole plugs for pollution prevention represents just one such innovation. Please help us implement these technology innovations in a wise and responsible manner.
Jim Mueller
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